EE6352 ELECTRICAL ENGINEERING AND INSTRUMENTATION syllabus-subject-notes-pevious-year-questions-papers-bank

EE6352 ELECTRICAL ENGINEERING AND INSTRUMENTATION syllabus-subject-notes-pevious-year-questions-papers-bank


OBJECTIVES:
 To introduce three phase supply and power measurement.
 To understand concepts in electrical generators, motors and transformers.
 To introduce power generation, transmission and distribution concepts.
 To learn basic measurement concepts.
 To learn the concepts of electronic measurements.
 To learn about importance of digital instruments in measurements

UNIT I DC MACHINES 9 Three phase circuits, a review. Construction of DC machines – Theory of operation of DC generators – Characteristics of DC generators- Operating principle of DC motors – Types of DC motors and their characteristics – Speed control of DC motors- Applications.

UNIT II TRANSFORMER 9 Introduction – Single phase transformer construction and principle of operation – EMF equation of transformer-Transformer no–load phasor diagram –– Transformer on–load phasor diagram –– Equivalent circuit of transformer – Regulation of transformer –Transformer losses and efficiency-All day efficiency –auto transformers.

UNIT III INDUCTION MACHINES AND SYNCHRONOUS MACHINES 9 Principle of operation of three-phase induction motors – Construction –Types – Equivalent circuit –Construction of single-phase induction motors – Types of single phase induction motors – Double revolving field theory – starting methods - Principles of alternator – Construction details – Types – Equation of induced EMF – Voltage regulation. Methods of starting of synchronous motors – Torque equation – V curves – Synchronous motors.

UNIT IV BASICS OF MEASUREMENT AND INSTRUMENTATION 9 Static and Dynamic Characteristics of Measurement – Errors in Measurement - Classification of Transducers – Variable resistive – Strainguage, thermistor RTD – transducer - Variable Capacitive Transducer – Capacitor Microphone - Piezo Electric Transducer – Variable Inductive transducer – LVDT, RVDT

 UNIT V ANALOG AND DIGITAL INSTRUMENTS 9 DVM, DMM – Storage Oscilloscope. Comparison of Analog and Digital Modes of operation, Application of measurement system, Errors. Measurement of R, L and C, Wheatstone, Kelvin, Maxwell, Anderson, Schering and Wien bridges Measurement of Inductance, Capacitance, Effective resistance at high frequency, Q-Meter.

TEXT BOOKS:
1. I.J Nagarath and Kothari DP, “Electrical Machines”, McGraw-Hill Education (India) Pvt Ltd
4th Edition ,2010
2. A.K.Sawhney, “A Course in Electrical & Electronic Measurements and Instrumentation”, Dhanpat Rai and Co, 2004.


REFERENCES:
1. Del Toro, “Electrical Engineering Fundamentals” Pearson Education, New Delhi, 2007.
2. W.D.Cooper & A.D.Helfrick, “Modern Electronic Instrumentation and Measurement Techniques”, 5th Edition, PHI, 2002.
3. John Bird, “Electrical Circuit Theory and Technology”, Elsevier, First Indian Edition, 2006.
4. Thereja .B.L, “Fundamentals of Electrical Engineering and Electronics”, S Chand & Co Ltd, 2008.
5. H.S.Kalsi, “Electronic Instrumentation”, Tata Mc Graw-Hill Education, 2004.
6. J.B.Gupta, “Measurements and Instrumentation”, S K Kataria & Sons, Delhi, 2003.

EE6201 CIRCUIT THEORY syllabus-subject-notes-pevious-year-questions-papers-bank

EE6201 CIRCUIT THEORY syllabus-subject-notes-pevious-year-questions-papers-bank

OBJECTIVES:
 To introduce electric circuits and its analysis
 To impart knowledge on solving circuits using network theorems
 To introduce the phenomenon of resonance in coupled circuits.
 To educate on obtaining the transient response of circuits.
 To Phasor diagrams and analysis of three phase circuits

UNIT I BASIC CIRCUITS ANALYSIS 12 Ohm‟s Law – Kirchoffs laws – DC and AC Circuits – Resistors in series and parallel circuits – Mesh current and node voltage method of analysis for D.C and A.C. circuits – Phasor Diagram – Power, Power Factor and Energy

UNIT II NETWORK REDUCTION AND NETWORK THEOREMS FOR DC AND AC CIRCUITS 12 Network reduction: voltage and current division, source transformation – star delta conversion. Thevenins and Novton & Theorem – Superposition Theorem – Maximum power transfer theorem – Reciprocity Theorem.

UNIT III RESONANCE AND COUPLED CIRCUITS 12 Series and paralled resonance – their frequency response – Quality factor and Bandwidth - Self and mutual inductance – Coefficient of coupling – Tuned circuits – Single tuned circuits.

UNIT IV TRANSIENT RESPONSE FOR DC CIRCUITS 12 Transient response of RL, RC and RLC Circuits using Laplace transform for DC input and A.C. with sinusoidal input – Characterization of two port networks in terms of Z,Y and h parameters.

UNIT V THREE PHASE CIRCUITS
Three phase balanced / unbalanced voltage sources – analysis of three phase 3-wire and 4-wire circuits with star and delta connected loads, balanced & un balanced – phasor diagram of voltages and currents – power and power factor measurements in three phase circuits.

OUTCOMES:
 Ability analyse electrical circuits
 Ability to apply circuit theorems
 Ability to analyse AC and DC Circuits

TEXT BOOKS: 1. William H. Hayt Jr, Jack E. Kemmerly and Steven M. Durbin, “Engineering Circuits Analysis”, Tata McGraw Hill publishers, 6th edition, New Delhi, 2003. 2. Joseph A. Edminister, Mahmood Nahri, “Electric circuits”, Schaum‟s series, Tata McGraw-Hill, New Delhi, 2001.

REFERENCES:
1. Paranjothi SR, “Electric Circuits Analysis,” New Age International Ltd., New Delhi, 1996.
2. Sudhakar A and Shyam Mohan SP, “Circuits and Network Analysis and Synthesis”,Tata McGraw Hill, 2007.
3. Chakrabati A, “Circuits Theory (Analysis and synthesis), Dhanpath Rai & Sons, New Delhi, 1999.
4. Charles K. Alexander, Mathew N.O. Sadiku, “Fundamentals of Electric Circuits”, Second Edition, McGraw Hill, 2003.

EC6201 ELECTRONIC DEVICES syllabus-subject-notes-pevious-year-questions-papers-bank

EC6201 ELECTRONIC DEVICES syllabus-subject-notes-pevious-year-questions-papers-bank


OBJECTIVES: The student should be made to:
 Be exposed to basic electronic devices
 Be familiar with the theory, construction, and operation of Basic electronic devices.

UNIT I SEMICONDUCTOR DIODE 9 PN junction diode, Current equations, Diffusion and drift current densities, forward and reverse bias characteristics, Switching Characteristics. UNIT II BIPOLAR JUNCTION 9 NPN -PNP -Junctions-Early effect-Current equations – Input and Output characteristics of CE, CB CC-Hybrid -π model - h-parameter model, Ebers Moll Model- Gummel Poon-model, Multi Emitter Transistor.

UNIT III FIELD EFFECT TRANSISTORS 9 JFETs – Drain and Transfer characteristics,-Current equations-Pinch off voltage and its significance- MOSFET- Characteristics- Threshold voltage -Channel length modulation, D-MOSFET, E-MOSFET-,Current equation - Equivalent circuit model and its parameters, FINFET,DUAL GATE MOSFET.

UNIT IV SPECIAL SEMICONDUCTOR DEVICES 9 Metal-Semiconductor Junction- MESFET, Schottky barrier diode-Zener diode-Varactor diode –Tunnel diode- Gallium Arsenide device, LASER diode, LDR.

UNIT V POWER DEVICES AND DISPLAY DEVICES
UJT, SCR, Diac, Triac, Power BJT- Power MOSFET- DMOS-VMOS. LED, LCD, Photo transistor, Opto Coupler, Solar cell, CCD.


OUTCOMES: At the end of the course, the student should be able to:
 Explain the theory, construction, and operation of basic electronic devices.
 Use the basic electronic devices
TEXT BOOKS
1. Donald A Neaman, “Semiconductor Physics and Devices”, Third Edition, Tata Mc GrawHill Inc. 2007.

REFERENCES:
1. Yang, “Fundamentals of Semiconductor devices”, McGraw Hill International Edition, 1978.
2. Robert Boylestad and Louis Nashelsky, “Electron Devices and Circuit Theory” Pearson Prentice Hall, 10th edition,July 2008.

BA8005 EVENT MARKETING mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8005 EVENT MARKETING mba-syllabus-subject-notes-pevious-year-questions-papers-bank


COURSE OBJECTIVE:
To Understand the structure of event industry, economy, culture and trends of Market.

COURSE OUTCOME:
Applying the Concepts and practices of Marketing research on event related issues.

UNIT I INTRODUCTION 9
An overview of event marketing – types of events – Understanding the structure of event
industry, economy, culture and trends – Marketing skills for event marketers, requirement
analysis .

UNIT II DESIGNING EVENT MARKETING 9
Application of Marketing mix to events – designing and developing – Adoption of events – Event
life cycle analysis – Key drivers influencing strategic planning and execution of different types of
events – Branding issues for events.

UNIT III PRICING STRATEGIES 9
Pricing methods for events – Approach towards sponsorships, funding agencies - types and choice
of sponsorships – Profitability analysis – Negotiations for the best deal.

UNIT IV EVENT PROMOTION 9
Campaign for sports cultural - Entertainment - Formal functions – Event advertising –
Establishment – Festivals – Conventions – Exhibitions - Public relations – Interpersonal
relationship – Media management – Role of regulatory authorities.

UNIT V EVENT DELIVERY 9
Dealing with agents, Promoters and event executors – Event Planning Implementation and
evaluation from stake holders perspectives - Concepts and practices of Marketing research on
event related issues.

TEXTBOOKS
1. Leonard H.Hoyle, Event Marketing : How to successfully promote Events, Festivals,
Conventions and Exposition, John Wiley and Sons, 2002.
2. Lieberman, Paticia Esgate, Pat Esgate, The Entertainment Marketing Revolution : Bringing the
Moguls, the Media, and the Magic to the world, FT Press, 2002.


REFERENCES
1. Julia Rutherford Silvers and Joe Goldblatt, Professional Event Coordination, John Wiley, 2003
2. Allison Saget, The Event Marketing Handbook : Beyond Logistics & planning, Kaplan
Publishing, 2006.
3. Shannon Kilkenny, The complete guide to successful Event Planning : A guide book to
producing Memorable Events, Atlantic Publishing Company.
4. Judy Allen, Event Planning, Wiley India, 2007.
5. Gaur S S / Saggene S V. Event Marketing and Management, I edition.
6. Hoyle, Event Marketing-Wiley India.

BA8004 DIRECT MARKETING mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8004 DIRECT MARKETING mba-syllabus-subject-notes-pevious-year-questions-papers-bank


COURSE OBJECTIVE:
The objective of this course is to study the scope of direct marketing mainly for lead generation and
retention activities in both business to business and business to consumer environments, learn the
basics of direct marketing and the importance of the offer, list and creative in response rates

COURSE OUTCOMES:
This course will create an insight to develop a comprehensive direct marketing strategy and
improve prospecting skills learn the measurement techniques used in evaluating direct marketing
efforts to know the ethical and legislation impacting direct marketing.

UNIT I DIRECT MARKETING & INTERACTIVE MARKETING 9
Direct marketing- Concept, growth and benefits, limitations – variants of Direct Marketing- Main
tasks – lead generation, customer acquisition, development and retention. The key principles of
targeting, interaction, control and continuity- Catalysts of change in modern marketing –From
distance selling to interactive marketing. Direct marketing in real-time –interactive marketing, Direct
marketing vs. marketing thru Channels

UNIT II METHODS OF DIRECT MARKETING 9
Traditional Methods of Direct Marketing- Telemarketing - Multi Level Marketing (MLM) - Personal
Selling - Automatic Vending Machines -Exhibition - Trade fares - Catalogue Marketing - Direct Mail
– Company showrooms- factory outlets-own distribution- Increasing use of Web-based retailing

UNIT III TECHNOLOGY IN DIRECT MARKETING 9
Technology that enables Direct & Interactive Marketing: Core marketing technology components;
data warehousing, business intelligence appliances, campaign management applications, sales
force automation, customer interaction and contact centre applications. Customer data, Different
types, its value and management. Data-driven marketing planning – Introduction to CRM and e-
CRM. The Impact of Databases - Consumer and Business Mailing Lists- Data fusion – marketing
research and the customer database -Setting up a customer database - structure, function, data
sources, software, processors, Real-time data collection for the website.

UNIT IV DIRECT MARKETING COMMUNICATION 9
Integrating Direct Marketing Media: The role of brands and personalized marketing ommunications
- Media channels in a multi media age – Building brands through response and optimizing
integrated communications –Differences between direct marketing media and non-direct media-
Unique Characteristics of addressable media (direct mail, email, fax, phone, SMS) - lists, costs,
duplications, privacy - Press, inserts and door-to-door - formats, costs and response.

UNIT V CHANNELS AND ADVANCEMENTS IN DIRECT MARKETING 9
Technology mediated marketing channels - Interactive TV, mobile and SMS – the advance in
digital marketing - Automatic vending machines- kiosk marketing- Direct mailing- Direct response
methods- Home shopping/ teleshopping network- Creating Direct Mail Advertising - Online web
advertising and email/permission Marketing- Data Protection and Privacy-self-regulation and codes
of practice.


TEXTBOOKS
1. Successful Direct Marketing Methods-Bob Stone and Ron Jacobs.
2. Hillstrom's Database Marketing by Kevin Hillstrom
3. The Engaged Customer-The New Rules of Internet Direct Marketing by Hans Peter Brondmo

REFERENCE BOOKS
1. Direct marketing management, Second Edition, Prentice Hall Publications- Mary Lou Roberts,
Paul D. Berger
2. The Complete Guide to Direct Marketing- Creating BreakThrough Programs that Really Work,
Kaplan Publishing - Chet Meisner

BA8003 CUSTOMER RELATIONSHIP MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8003 CUSTOMER RELATIONSHIP MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank


COURSE OBJECTIVE:
To understand the need and importance of maintaining a good customer relationship.

COURSE OUTCOME :
To use strategic customer acquisition and retention techniques in CRM.

UNIT I INTRODUCTION 9
Definitions - Concepts and Context of relationship Management – Evolution - Transactional Vs
Relationship Approach – CRM as a strategic marketing tool – CRM significance to the
stakeholders.

UNIT II UNDERSTANDING CUSTOMERS 9
Customer information Database – Customer Profile Analysis - Customer perception, Expectations
analysis – Customer behavior in relationship perspectives; individual and group customer’s -
Customer life time value – Selection of Profitable customer segments.

UNIT III CRM STRUCTURES 9
Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and
Prevention of defection – Models of CRM – CRM road map for business applications.

UNIT IV CRM PLANNING AND IMPLEMENTATION 9
Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM –
Operational CRM – Call center management – Role of CRM Managers.

UNIT V TRENDS IN CRM 9
e- CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software
packages.

TEXTBOOKS
1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Prespective,
Macmillan 2005.
2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra,
2008


REFERENCES
1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing
2005.
2. Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, 2005.
3. Assel, Consumer Behavior, Cengage Learning, 6th Edition.
4. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.
5. Francis Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004.
6. Zikmund. Customer Relationship Management, Wiley 2012 .
7. Mohammed Hp/Sagadevan.A Customer Relationship Management- A step by step approach,
Iedition.
8. G.Shainesh, J.Jagdish N Seth. Customer Relationship Management.

BA8002 CONSUMER BEHAVIOR mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8002 CONSUMER BEHAVIOR mba-syllabus-subject-notes-pevious-year-questions-papers-bank


COURSE OUTCOME:
The student will understand the influences on customer choice and the process of human decision
making in a marketing context.

UNIT I INTRODUCTION 9
Concepts – Significance – Dimensions of Consumer Behavior – Application of knowledge of
Consumer Behaviour in marketing decisions.

UNIT II CONSUMER BEHAVIOR MODELS 9
Industrial and individual consumer behaviour models - Howared- Sheth, Engel – Kollat, Webstar
and wind Consumer Behaviour Models – Implications of the models on marketing decisions.

UNIT III INTERNAL INFLUENCES 9
Psychological Influences on consumer behavior – motivation – perception – personality Learning
and Attitude- Self Image and Life styles – Consumer expectation and satisfaction.

UNIT IV EXTERNAL INFLUENCES 9
Socio-Cultural, Cross Culture - Family group – Reference group – Communication -Influences on
Consumer behavior

UNIT V PURCHASE DECISION PROCESS 9
High and low involvement - Pre-purchase and post-purchase behavior – Online purchase decision
process – Diffusion of Innovation – Managing Dissonance - Emerging Issues.


TEXTBOOKS
1. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behavior, Pearson Education, India,
2002.
2. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill, Indian
Edition, 7th Edition 2005.

REFERENCES
1. Frank R. Kardes, Consumer Behaviour and Managerial Decision Making, 2nd Edition.
2. Assel, Consumer Behavior - A Strategic Approach, Biztranza, 2008.
3. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P) Ltd., 2003.
4. Abbael, Consumer behavior: A strategic approach (Indian edition 2005) Wiley 2012.
5. Hed, Hoyer. Consumer behavior, 2008 edition Wiley 2012.
6. Das Gupta. Consumer behavior, 2008 edition, Wiley 2012.
7. Shri Prakash. Theory of Consumer behavior, I edition, Vikas 2012.
8. Srabanti Mukherjee, Consumer behavior, Cengage Learning, 2012.

BA8001 BRAND MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8001 BRAND MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVE:
To understand the methods of managing brands and strategies for brand management.

COURSE OUTCOME:
To successfully establish and sustain brands and lead to extensions

UNIT I INTRODUCTION 8
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand -
Significance of Brands – Different Types of Brands – Co branding – Store brands.

UNIT II BRAND STRATEGIES 10
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing
Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with
foreign brands.

UNIT III BRAND COMMUNICATIONS 8
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand
ambassadors, celebraties – On line Brand Promotions.

UNIT IV BRAND EXTENSION 9
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for
extension – Re-branding and re-launching.

UNIT V BRAND PERFORMANCE 10
Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand
Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding
challenges & opportunities.

TEXTBOOKS
1. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, 3rd
Edition, 2007.
2. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012

REFERENCES
1. Lan Batey, Asain Branding – A Great way to fly, PHI, Singapore, 2002.
2. Paul Tmepoal, Branding in Asia, John Willy, 2000.
3. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.
4. Jagdeep Kapoor, Brandex, Biztranza, India, 2005
5. Mahim Sagar, Deepali Singh, D.P.Agarwal, Achintya Gupta.–Brand Management Ane Books
Pvt.Ltd – (2009).

BA8402 INTERNATIONAL BUSINESS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8402 INTERNATIONAL BUSINESS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVE:
To familarise the students to the basic concepts of international business management

COURSE OUTCOMES:
Students would be familiar with global business environment, global strategic management
practices and get acquainted with functional domain practices. They would be familiar with conflicts
situations and ethical issues in global business.

UNIT I INTRODUCTION 6
International Business –Definition – Internationalizing business-Advantages –factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business environment.

UNIT II INTERNATIONAL TRADE AND INVESTMENT 11
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and
agreements – VIII & IX, round discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block – Types – Advantages and
disadvantages – RTBs across the globe – brief history.

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT 11
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantages -
organizational issues of international business – organizational structures – controlling of
international business – approaches to control – performance of global business- performance
evaluation system.

UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS 11
Global production –Location –scale of operations- cost of production – Make or Buy decisions –
global supply chain issues – Quality considerations- Globalization of markets, marketing strategy –
Challenges in product development , pricing, production and channel management- Investment
decisions – economic- Political risk – sources of fund- exchange –rate risk and management –
strategic orientation – selection of expatriate managers- Training and development –
compensation.

UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT 6
Disadvantages of international business – Conflict in international business- Sources and types of
conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in
international business – Ethical decision-making.

TEXTBOOKS
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata Mc Graw
Hill, New Delhi, 2010.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education
Asia, New Delhi, 2000.
3. K. Aswathappa, International Business, 5th Edition, Tata Mc Graw Hill, New Delhi, 2012.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business,7th Edition, Cengage Learning, New Delhi, 2010.

BA8401 BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY AND GOVERNANCE

BA8401 BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY AND GOVERNANCE mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVE:
To have grounding on theory through the understanding of real life situations and cases.

COURSE OUTCOME:
To understand ethical issues in workplace and be able to find solution for ‘most good’.

UNIT I INTRODUCTION 9
Definition & nature Business ethics, Characteristics, Ethical theories; Causes of unethical behavior;
Ethical abuses; Work ethics; Code of conduct; Public good.

UNIT ETHICS THEORY AND BEYOND 9
Management of Ethics - Ethics analysis [ Hosmer model ]; Ethical dilemma; Ethics in practice -
ethics for managers; Role and function of ethical managers- Comparative ethical behaviour of
managers; Code of ethics; Competitiveness, organizational size, profitability and ethics; Cost of ethics in Corporate ethics evaluation. Business and ecological / environmental issues in the Indian
context and case studies.

UNIT III LEGAL ASPECTS OF ETHICS 9
Political – legal environment; Provisions of the Indian constitution pertaining to Business; Political
setup – major characteristics and their implications for business; Prominent features of MRTP &
FERA. Social – cultural environment and their impact on business operations, Salient features of
Indian culture and values.

UNIT IV ENVIRONMENTAL ETHICS 9
Economic Environment; Philosophy of economic grow and its implications for business, Main
features of Economic Planning with respect to business; Industrial policy and framework of
government contract over Business; Role of chamber of commerce and confederation of Indian
Industries.

UNIT V CORPORATE SOCIAL RESPONSIBILITY AND GOVERNANCE 9
Definition- Evolution- Need for CSR; Theoretical perspectives; Corporate citizenship; Business
practices; Strategies for CSR; Challenges and implementation; Evolution of corporate governance;
Governance practices and regulation; Structure and development of boards; Role of capital market
and government; Governance ratings; Future of governance- innovative practices; Case studies
with lessons learnt.

TEXTBOOKS
1. S.A. Sherlekar, Ethics in Management, Himalaya Publishing House, 2009.
2. William B. Werther and David B. Chandler, Strategic corporate social responsibility, Sage
Publications Inc., 2011
3. Robert A.G. Monks and Nell Minow, Corporate governance, John Wiley and Sons, 2011.

REFERENCES
1. W.H. Shaw, Business Ethics, Cengage Learning, 2007.
2. Beeslory, Michel and Evens, Corporate Social Responsibility, Taylor and Francis, 1978.
3. Philip Kotler and Nancy Lee, Corporate social responsibility: doing the most good for company
and your cause, Wiley, 2005.
4. Subhabrata Bobby Banerjee, Corporate social responsibility: the good, the bad and the ugly,
Edward Elgar Publishing, 2007.
5. Satheesh kumar, Corporate governance, Oxford University, Press, 2010.
6. Bob Tricker, Corporate governance- Principles, policies and practices, Oxford University Press,
2009.
7. Larue Tone Hosmer and Richard D., The Ethics of Management, Irwin Inc., 1995.
8. Joseph A. Petrick and John F. Quinn, Management Ethics - integrity at work, Sage, 1997.

BA8302 STRATEGIC MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8302 STRATEGIC MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVE:
To learn the major initiatives taken by a company's top management on behalf of corporates,
involving resources and performance in external environments. It entails specifying
the organization's mission, vision and objectives, developing policies and plan to understand the
analysis and implementation of strategic management in strategic business units.

COURSE OUTCOMES :
This Course will create knowledge and understanding of management concepts principles and
skills from a people, finance, marketing and organisational perspectives the development of
appropriate organisational policies and strategies within a changing context to meet stakeholder
interests information systems to learn from failure key tools and techniques for the analysis and
design of information systems, including their human and organisational as well as technical
aspects.

UNIT I STRATEGY AND PROCESS 9
Conceptual framework for strategic management, the Concept of Strategy and the Strategy
Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business
definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.

UNIT II COMPETITIVE ADVANTAGE 9
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during
Industry Evolution-Globalisation and Industry Structure - National Context and Competitive
advantage Resources- Capabilities and competencies–core competencies-Low cost and
differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-
Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining
competitive advantage-Case study.

UNIT III STRATEGIES 10
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination
strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy-
Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the
corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) -
Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis -
SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card-case study.

UNIT IV STRATEGY IMPLEMENTATION & EVALUATION 9
The implementation process, Resource allocation, Designing organisational structure-Designing
Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.

UNIT V OTHER STRATEGIC ISSUES 8
Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business
Models and strategies for Internet Economy-case study

TEXTBOOKS
1. Hill. Strategic Management : An Integrated approach, 2009 Edition Wiley (2012).
2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012).
3. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition, Tata McGraw Hill,2008

REFERENCES
1. Adriau HAberberg and Alison Rieple, Strategic Management Theory & Application, Oxford
University Press, 2008.
2. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
3. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and
Application, Prentice Hall of India, 2005.
4. Dr.Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning Solutions
Inc., Wiley, 2012.
5. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management, McGraw Hill,
12th Edition, 2012

BA8301 ENTERPRISE RESOURCE PLANNING mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8301 ENTERPRISE RESOURCE PLANNING mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVES
 To understand the business process of an enterprise
 To grasp the activities of erp project management cycle
 To understand the emerging trends in erp developments

COURSE OUTCOMES
 Knowledge of ERP implementation cycle
 Awareness of core and extended modules of ERP

UNIT I INTRODUCTION 8
Overview of enterprise systems – Evolution - Risks and benefits - Fundamental technology - Issues
to be consider in planning design and implementation of cross functional integrated ERP systems.

UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES 10
Overview of ERP software solutions- Small, medium and large enterprise vendor solutions, BPR,
and best business practices - Business process Management, Functional modules.

UNIT III ERP IMPLEMENTATION 10
Planning Evaluation and selection of ERP systems - Implementation life cycle - ERP
implementation, Methodology and Frame work- Training – Data Migration. People Organization in
implementation-Consultants, Vendors and Employees.

UNIT IV POST IMPLEMENTATION 8
Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of ERP
Implementation.

UNIT V EMERGING TRENDS ON ERP 9
Extended ERP systems and ERP add-ons -CRM, SCM, Business analytics - Future trends in ERP
systems-web enabled, Wireless technologies, cloud computing.

TEXTBOOK
1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2008.

REFERENCES
1. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System,
Wiley India, 2012
2. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008
3. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008.
4. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009
5. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, Prentice Hall of
India, 2006.
6. Summer, ERP, Pearson Education, 2008

BA8207 OPERATIONS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8207 OPERATIONS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank


COURSE OBJECTIVE:
To provide a broad introduction to the field of operations management and explain the concepts,
strategies , tools and techniques for managing the transformation process that can lead to
competitive advantage.

COURSE OUTCOMES:
Understanding of the strategic and operational decisions in managing manufacturing and service
organizations and appreciation of the role of operations management function in an organization.

UNIT I INTRODUCTION TO OPERATIONS MANAGEMENT 9
Operations Management – Nature, Importance, historical development, transformation processes,
differences between services and goods, a system perspective, functions, challenges, current
priorities, recent trends; Operations Strategy – Strategic fit , framework; Supply Chain Management

UNIT II FORECASTING, CAPACITY AND FACILITY DESIGN 9
Demand Forecasting – Need, Types, Objectives and Steps. Overview of Qualitative and
Quantitative methods. Capacity Planning – Long range, Types, Developing capacity alternatives.
Overview of sales and operations planning. Overview of MRP, MRP II and ERP.
Facility Location – Theories, Steps in Selection, Location Models. Facility Layout – Principles,
Types, Planning tools and techniques.

UNIT III DESIGN OF PRODUCT, PROCESS AND WORK SYSTEMS 9
Product Design – Influencing factors, Approaches, Legal, Ethical and Environmental issues.
Process – Planning, Selection, Strategy, Major Decisions. Work Study – Objectives, Procedure.
Method Study and Motion Study. Work Measurement and Productivity – Measuring Productivity
and Methods to improve productivity.

UNIT IV MATERIALS MANAGEMENT 9
Materials Management – Objectives, Planning, Budgeting and Control. Purchasing – Objectives,
Functions, Policies, Vendor rating and Value Analysis. Stores Management – Nature, Layout,
Classification and Coding. Inventory – Objectives, Costs and control techniques. Overview of JIT.

UNIT V SCHEDULING AND PROJECT MANAGEMENT 9
Project Management – Scheduling Techniques, PERT, CPM; Scheduling - work centers – nature,
importance; Priority rules and techniques, shopfloor control; Flow shop scheduling – Johnson’s
Algorithm – Gantt charts; personnel scheduling in services.


TEXTBOOKS
1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Nicholas J. Aquilano, Operations
and Supply Management, Tata McGraw Hill, 12th Edition, 2010.
2. Norman Gaither and Gregory Frazier, Operations Management, South Western
Cengage Learning, 2002.

REFERENCES
1. William J Stevenson, Operations Management, Tata McGraw Hill, 9th Edition, 2009.
2. Russel and Taylor, Operations Management, Wiley, Fifth Edition, 2006.
3. Kanishka Bedi, Production and Operations Management, Oxford University Press,
2004.
4. Chary S. N, Production and Operations Management, Tata McGraw Hill, Third Edition, 2008.
5. Aswathappa K and Shridhara Bhat K, Production and Operations Management,
Himalaya Publishing House, Revised Second Edition, 2008.
6. Mahadevan B, Operations Management Theory and practice, Pearson Education, 2007.
7. Pannerselvam R, Production and Operations Management, Prentice Hall India,
Second Edition, 2008.